Clarence Oliveira, Realtor for Century 21 M&M, recognizes that providing the very best service is essentially about putting the “clients first”. This means developing and cultivating the following attributes:

• Integrity – The quality of possessing and steadfastly adhering to high moral principles and professional standards.
• In-depth Community Knowledge – Knowledge of the local school systems, utility providers, shopping, transportation and recreational facilities, and government services.
• Market Knowledge - He knows which neighborhoods will best fit clients' needs and budgets. He is familiar with local zoning and tax laws and knows where to obtain financing for the purchase of property.
• Marketing Savvy – Intelligent use of marketing tools; MLS, photos, virtual tours, written descriptions, flyers, signs, open houses, etc.
• Effective Negotiation Skills – Putting “clients first” requires listening to determine what is most important to the client and what can be used for compromise. He seeks to understand the motives of the buyers and sellers and evaluates the potential options. Then he negotiates the very best deal for his client.
• Professional network – Works with the best loan officers, title companies, home inspectors, appraisers, pest inspectors, contractors, etc.

This "client first" philosophy has always been his approach and requires him to continually seek to improve his skills, and, look for new and more efficient ways of doing business.

In addition, Oliveira has found that the latest technologies are enabling him to do everything he has always done, only much more quickly and efficiently. Furthermore, technology also helped him to extend the range of services he can provide to clients.